Ricardo
Home Page Reorganization and UX Optimization
Company
Ricardo Media
Role
UX designer
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Prime advertising area
This space allows the display of one of the most popular advertising formats: billboard. It can also stick to the top for a few seconds to enhance the viewability.
Content Variety
In order to increase the consumption of non-recipe content, a variety of content is shown on the first screen.
Content highlight
The hero gets the most real estate and sets the tone
for the theme of the whole page.
Quick Navigation
Popular categories are quickly accessible through this menu. They can also be personalized.
Newsletter acquisition
Users looking for inspiration can subscribe to the newsletter and get great seasonal recipes and content right in their Inbox.
Recipes carrousel
Users can browse through the selected recipes directly from the home page.
Video content
This carousel emphasizes the video content, allowing users to browse through the selected pieces right from the home page.
Editorial content
Separating each type of content allows us to show a variety of content and encourage new
consumption habits from the users.
Want to Know More About My Design Process?
Check out these case studies about my latest projects.