Please wait, content is loading

About

My story is about creating meaningful design solutions and impacting people's lives.

Finding comfort in being uncomfortable 

Besides designing products that serve the user, what drives me is personal growth. Not just for myself but for others. I believe in inspiring people to get out of their comfort zones and reach for their dreams. Humans are capable of amazing things, but we need to be willing to be uncomfortable. I find comfort in being uncomfortable because it means I’m on the path to the next big thing.

When I tackle a project, I don’t mind the ambiguity and imperfection. I see it as a challenge.

Thriving on challenges 

I approach every project with enthusiasm and a drive to create something truly exceptional. Leveraging my creativity and strategic thinking to find tailored solutions. I approach every project with a lean UX philosophy, following design thinking processes.

I believe in the power of collaboration and enjoy working closely with cross-functional teams. Evangelizing UX best practices across teams.

Going outside

Every week, I lace up my shoes and hit the trails. Not just to stay physically healthy but also to clear my mind. Besides training at my local mountain, I participate in multiple race events yearly, from the family 5km to the 80km ultra-marathon.

I’m looking forward to joining your team running club (or starting one).

After 80 km ultra marathon
After 80 km ultra marathon

Bringing a wealth of experience

I’ve operated in the trenches with various clients and worked on various project types, such as SaaS, e-commerce, apps, dashboards, and IoT devices. I’ve experienced the full product lifecycle, from crafting product vision to launch.

I can be the leader and mentor your team needs to grow.  Approaching leadership with empathy to create a safe and fun work environment. My goal is to establish autonomy and personal growth to generate innovation and achieve profitability.

Projects

Some of the companies I’ve helped over the years!

Delivering results

Increase sales
I’ve helped companies boost their bottom line by optimizing client experience and conversion rate.
Boost user engagement
I focus on designing meaningful products, keeping users engaged, and returning for more.
Accelerate product releases
Through efficient design processes, I help companies bring their products to market faster, gaining a competitive edge.
Enhance collaboration
I cultivate better collaboration between departments, leading to smoother workflows and improved outcomes.
Foster design culture
I believe in nurturing a culture of creativity and innovation. Inspiring teams to push boundaries and think outside the box.

Experience

I’d love to connect

Reach out if you have a project in mind or want to chat about design over a virtual coffee!